Past TMS systems werenвЂ™t flexible enough, upgrades were often difficult, and desktop-based CAT tools were expensive and difficult to support. German Basterra, Technology Lead for Translation Services at Nestle Global.Д«asterra spoke of the many challenges Nestle was faced with before investing in XTM. Bridging the GapДЄlex Zekakis, Director of Support Services at XTM, interviewed Dr.

BrownвЂ™s team is exploring the possibility of AI for dubbing and predictive translations with CAT tools. Grasi focused on MT, emphasizing its transformative impact on the industry and how it will continue to save linguists time on repetitive work, while allowing them to focus on specialization projects. Panelists argued that technology will continue to advance, and along with it, the need to push out content at faster rates.ДЄccording to Hanson, this, in turn, means that language technology will continue to be key to delivering products and services to new markets. When panelists were asked what system requirements were needed to stay within the Goldilocks Zone, answers varied but pointed squarely to the need to embrace technology.ДЄnother question involved new ways that automation might enable global business growth. The leaders are the ones who prioritize their customers.вЂќ вЂњOne of the things we find at XTM is that very successful companies often have more in common with other very successful companies in other fields. Interestingly, although each of the panelists hailed from very different industries, a common theme surfaced - the prioritization of customers - a theme that wasnвЂ™t lost to Jones: XTM International Digital Content Writer, David Jones, with panelists Brock Hanson (Localization Technical Program Manager, WISH), Grasi Hanke, (Localization Manager, ASICS Running Apps), and Yana Brown (Localization Project Manager, STARZ) discussed innovative ways to grow in the age of modern technology. In closing, Beninatto reminded us that we are an industry in which collaboration is key and encouraged us to continue to foster this environment. When speaking of machine translation (MT) and Google Translate as early industry disruptors, Beninatto was quite optimistic, believing that, if used responsibly, both can assist the linguist and enhance translation quality.Д«efore wrapping up, Johnson urged industry leaders to search for that Goldilocks Zone - that balance between keeping the business afloat and setting aside a budget to invest in the future. Every was going to вЂkillвЂ™ the translation industry, and yet, this is an industry that doesnвЂ™t stop growing. вЂњEvery major innovation has been adopted despite the resistance to change. And, while Johnson argued that a lot of these fears arenвЂ™t necessarily unwarranted since innovation can - and does - present risk, Beninatto attempted to put our fears to rest: Redefining the PlaybookД«eninatto focused on a recurring industry fear that technology might eventually replace humans.

вЂњWhat we are trying to do is find the balance between technology and human ingenuity in order to find the ideal spot for quality, speed of delivery, and price.вЂќДЇirst up were the eventвЂ™s joint keynote speakers, Renato Beninatto and Tucker Johnson, co-founders of Nimdzi Insights. The same, then, can be said of our industry. Our Earth is known as the Goldilocks Planet - not too hot and not too cold rather вЂњjust rightвЂќ for life to exist and thrive. So, why, exactly, the Goldilocks Zone, you might ask? It is simply about balance.

The goldilocks zone